ESSTA Kids

Little People. Big Feelings.

The Highest-Spend, Most Desperate Parent Segment

The First Shelf-Ready Toolkits For Early Years Challenges

Parents of under-2s are spending thousands on consultants for sleep, potty training, and feeding because there are no comprehensive product solutions. Until now.

What's Inside a Toolkit?

Each toolkit is a complete support system, giving parents everything they need in audio, video, and written formats.

Audio Masterclasses

Audio Masterclasses

Expert-led audio guides parents can listen to anytime, anywhere.

Video Demonstrations

Video Demonstrations

Clear, concise video content showing proven techniques in action.

Physical Guides & Resources

Physical Guides & Resources

Beautifully designed booklets and checklists included in every toolkit.

'In The Moment' Crisis Support

'In The Moment' Crisis Support

Short, calming audio for parents to listen to during a struggle, providing immediate support and reassurance.

Our secret weapon: 'In The Moment' support helps parents feel less alone during their biggest struggles.

Our Toolkits for Under 2s

Specially designed for toddlers navigating their first big emotional milestones.

Sleep Training

End bedtime battles and help your baby learn to sleep independently through the night.

Ages 6 months +

Potty Training

A gentle, positive approach to make potty training a successful and stress-free milestone.

Ages 20 months +

First Foods

Navigate the introduction of solid foods with confidence, preventing picky eating before it starts.

Ages 6-24 months

Separation Anxiety

Ease drop-off tears and build your child's confidence for daycare, babysitters, and time apart.

Ages 12-30 months

🌟 Coming January 2025 🌟

Be the first retailer to offer these revolutionary under-2s toolkits to your customers.