The Products Parents Need Bookshops to Stock
- •Audio stories are the fastest-growing children's category (45% annual growth)
- •Children retain 70% more information through story-based learning
- •UK curriculum-aligned for Years 1-6 spelling and maths
- •40% margins - higher than traditional books
- •Professionally produced content designed specifically for children
Our Range
What's Inside Every Kit
Beautifully packaged learning experiences parents love
Audio Stories
Professional narration with calming music and breathing cues. Perfect for bedtime or travel. Kids learn while they relax.
Learning Flashcards
Visual cards with clever memory tricks. Makes practice fun and helps words stick. Parents see real progress.
How We Compare
ESSTA vs Audio Card Competitors (Yoto, Tonies)
| Feature | ESSTA Kids | Yoto / Tonies |
|---|---|---|
| Player Required |
✗ Optional
ESSTA Sleep Safe Headphones available or use any device
|
✓ Yes (£100+)
Proprietary player required
|
| Price per Kit/Card |
£10-£13
Complete learning kit
|
£10-£15
Yoto: £10-£15 / Tonies: £15
|
| Stories/Content per Kit |
8-12
Complete curriculum
|
1-3
Per card
|
| Content Creation |
✓ Original Content
We write & produce everything
|
Publisher Model
Licensed third-party content
|
| Educational Content |
✓ Curriculum-Aligned
Spelling, maths, emotions
|
Entertainment Focus
Stories and music
|
| Physical Materials |
✓ Flashcards Included
Visual learning aids
|
✗ Audio Only
No physical materials
|
The ESSTA Difference
While Yoto and Tonies focus on entertainment audio, ESSTA Kids delivers curriculum-aligned educational content at a fraction of the cost, with no expensive player required. Perfect for bookshops wanting to offer learning solutions, not just toys.
Flexible Display Options for Any Space
Fits 40 kits in one compact display - perfect for bookshops with limited floor space
Countertop Display
Small table-top display holds 40 kits in an eye-catching arrangement. Perfect for checkout counters or featured tables. Takes up minimal space while maximizing visibility.
Clip Strip Display
Hang from shelves or walls using a clip strip - takes literally zero floor space. Ideal for maximizing vertical space and impulse purchases near the till.
💡 Either option holds 40 kits - more products per square inch than any traditional book display