---
title: "For Bookshops | Story-Based Learning Kits | ESSTA Kids"
url: https://esstakids.com/education-on-the-shelf
description: "Stock distinctive story-based spelling, maths and emotional learning kits with strong educational value and retailer-friendly margins."
lang: en
---

For Independent Bookshops

# The Products Parents Need Bookshops to Stock

- • Audio stories are the fastest-growing children's category (45% annual growth)
- • Children retain 70% more information through story-based learning
- • UK curriculum-aligned for Years 1-6 spelling and maths
- • 40% margins - higher than traditional books
- • Professionally produced content designed specifically for children

40%

Your margin

£10-13

Retail price

Image: ESSTA Kids products on bookshop shelves (https://base44.app/api/apps/687a0535f932d4591b9d9e2a/files/mp/public/687a0535f932d4591b9d9e2a/6e4506916_web-443243bf08219acb48.webp)

## Our Range

### Spelling

#### Year 2 Set 3

RRP: £12.99

Wholesale: £7.79
https://esstakids.com/kit-details?id=692daa429cfc5cb8253a004b

### Maths

#### Times Tables Champions Set 3

RRP: £12.99

Wholesale: £7.79
https://esstakids.com/kit-details?id=68da813e9a2efcda9a17b820

### Emotions

#### Annie Anxious

RRP: £12.99

Wholesale: £7.79
https://esstakids.com/kit-details?id=68973506dbf3291fb34c6006

## What's Inside Every Kit

Beautifully packaged learning experiences parents love

Image: ESSTA Kids Audio Stories Learning Cards (https://base44.app/api/apps/687a0535f932d4591b9d9e2a/files/mp/public/687a0535f932d4591b9d9e2a/aa00dce4a_web-289c28b70ffe5d0d20.webp)

### Audio Stories

Professional narration with calming music and breathing cues. Perfect for bedtime or travel. Kids learn while they relax.

Image: ESSTA Kids Educational Flashcards (https://base44.app/api/apps/687a0535f932d4591b9d9e2a/files/mp/public/687a0535f932d4591b9d9e2a/84fcd46c5_web-4dbce150fd11505e53.webp)

### Learning Flashcards

Visual cards with clever memory tricks. Makes practice fun and helps words stick. Parents see real progress.

## How We Compare

ESSTA vs Audio Card Competitors (Yoto, Tonies)

| Feature | ESSTA Kids | Yoto / Tonies |
| --- | --- | --- |
| Player Required | ✗ Optional ESSTA Sleep Safe Headphones available or use any device | ✓ Yes (£100+) Proprietary player required |
| Price per Kit/Card | £10-£13 Complete learning kit | £10-£15 Yoto: £10-£15 / Tonies: £15 |
| Stories/Content per Kit | 8-12 Complete curriculum | 1-3 Per card |
| Content Creation | ✓ Original Content We write & produce everything | Publisher Model Licensed third-party content |
| Educational Content | ✓ Curriculum-Aligned Spelling, maths, emotions | Entertainment Focus Stories and music |
| Physical Materials | ✓ Flashcards Included Visual learning aids | ✗ Audio Only No physical materials |

### The ESSTA Difference

While Yoto and Tonies focus on entertainment audio, ESSTA Kids delivers curriculum-aligned educational content at a fraction of the cost, with no expensive player required. Perfect for bookshops wanting to offer learning solutions, not just toys.

## Flexible Display Options for Any Space

Fits 40 kits in one compact display - perfect for bookshops with limited floor space

### Countertop Display

Small table-top display holds 40 kits in an eye-catching arrangement. Perfect for checkout counters or featured tables. Takes up minimal space while maximizing visibility.

### Clip Strip Display

Hang from shelves or walls using a clip strip - takes literally zero floor space. Ideal for maximizing vertical space and impulse purchases near the till.

💡 Either option holds 40 kits - more products per square inch than any traditional book display

## Ready to Stock ESSTA Kids?

Join independent bookshops already seeing results. Simple application, fast approval.

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